Friday, November 21, 2014

Vegetarian Spotlight - PETA


People for the Ethical Treatment of Animals

PETA is the largest supporter of animal rights in the world and has been supported by many A-List celebrities over the years including Khloe Kardashian, Alec Baldwin, Cindy Crawford, Ryan Gosling and many more. PETA is completely against animal cruelty and advocate for a vegan diet/lifestyle and also against the use of products that were tested on animals or have animal byproducts. PETA supports the vegan lifestyle and has many resources, videos, and tips to living a great vegan lifestyle. 

Below is a clip from PETA's website and is an interview with a 77-year old bodybuilder who is also vegan. Most bodybuilders focus on lean meats in order to gain muscle mass, but Jim Morris proves that he is able to do the same thing by eliminating all meat, dairy, and eggs from his diet. 


Peta has used several different marketing strategies over the years to get their message against animal cruelty. As mentioned before, there are many famous celebrities who have joined PETA and have supported campaigns launched by the organization such as, "I'd Rather Go Naked Than Wear Fur."





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